![](https://media.journoportfolio.com/users/371605/images/1ef30021-4b31-4e17-9bf5-716865de8c1d_max-800.jpg)
The Conscious Consumer and CSI
It is no longer enough for companies to focus on creating profit alone. Investors, regulators, and wider society are demanding that companies take an active role in addressing environmental and social issues alongside financial returns. Financial flows into environmental, social and governance (ESG) funds more than doubled between 2020 and 2021 and, on average, more than one third of consumers are willing to pay more for sustainable products or services.